Leadership is about blazing new trails!


“Do not go where the path may lead, go instead where there is no path and leave a trail.” – Ralph Waldo Emerson

If you’ve been on a farm you will have noticed paths created by cows that zigzag across the land. Cows like us are creatures of habit. When one cow starts to walk across the meadow a second one follows, then a third and soon the rest follow. Soon the cows have created a cow path. A well-worn route from one point to another. 

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Forward looking CEOs increase innovation outcomes

vision beach

Today’s market is being disrupted by a tidal wave of digital innovation. Industries are being re-invented and business models challenged. This fast changing demands innovation. 

“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter Drucker

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10 Characteristics of a compelling vision

top of the mountain

A compelling vision is essential in for leading in turbulent times. The fast pace world of today demands rapid decision making and independent action. You can no longer have teams checking in with an executive whenever a decision needs to be made.

A compelling vision provides the “north star” by which teams can navigate in uncertain times. When the sea is crashing all around. And the dark of night sets in… A north star by which to steer the ship is a matter of life or death.

Vision is essential part of great leadership.

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